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Korean Wave : ウィキペディア英語版
Korean Wave

The Korean Wave ()—or "''Hánliú''" (韓流), which literally means "''flow of Korea''"—a is a neologism referring to the increase in the popularity of South Korean culture since the late 1990s.
First driven by the spread of K-dramas televised across East, South and Southeast Asia during its initial stages, the ''Korean Wave'' evolved from a regional development into a global phenomenon due to the proliferation of Korean pop (K-pop) music videos on YouTube.〔Yoon, Lina. (2010-08-26) (K-Pop Online: Korean Stars Go Global with Social Media ). TIME. Retrieved on 2011-02-20.〕 Currently, the spread of the Korean Wave to other regions of the world is most visibly seen among teenagers and young adults in Commonwealth of Independent States, Latin America, Western Asia, North Africa, Southern Africa, Eastern Europe〔(【引用サイトリンク】url=http://www.warsawvoice.pl/WVpage/pages/article.php/23936/article )〕 and immigrant enclaves of the Western world.〔(【引用サイトリンク】url=http://www.egyptindependent.com/news/korean-pop-culture-spreads-cairo )〕〔〔(【引用サイトリンク】url=http://www.google.com/hostednews/afp/article/ALeqM5gxOWILlKeDQpqipMWx9fIFnKMVEA?docId=CNG.2675b7fded96e2e3c9f9668042c6fbc4.551 )〕〔(【引用サイトリンク】url=http://www.theoneshots.com/2013/02/black-is-the-new-k-pop-interview-with-black-k-pop-fans/ )
At the turn of the 21st century, South Korea is emerging as a major exporter of popular culture, rivaling many Western nations such as the United States and the United Kingdom. ''The Economist'' has dubbed Korean pop culture as "Asia’s foremost trendsetter".〔(South Korea’s soft power: Soap, sparkle and pop ) The Economist (August 9, 2014). Retrieved on August 12, 2014.〕 The growing acceptance and popularity of South Korean pop culture as a valid form of entertainment in many parts of the world has prompted the government of South Korea to use the Korean Wave as a tool for soft power as well as facilitating its entertainment and creative sector to increase exports to enhance the country's burgeoning economy as well as fulfilling the nations ambitious goal of becoming the world's leading pop culture exporter, a niche that the United States has cornered for nearly a century. The South Korean government has also made a commitment by earmarking 1% of its national budget towards spending in the form of subsidies and low-interest loans by fostering its cultural industries through the launch of creative agencies to promote and expand K-pop exports to drive creative and economic growth, and setting up more cultural departments at universities to nurture a talented workforce needed to support its burgeoning entertainment and creative sector.〔
As Korean pop culture becomes an increasingly globalized phenomenon, its surging popularity in many parts of the world has prompted South Korea to utilize its cultural and entertainment sector to access, tap and break into foreign entertainment markets to further enhance its thriving creative and entertainment sector as well as using its burgeoning pop cultural exports to further enhance the South Korean economy. Much of the success of the Korean Wave owes in part to tapping into social networking services and the video sharing platform YouTube. YouTube allows the leverage of the Korean entertainment industry's ability to secure a sizable overseas audience, where it has facilitated a noticeable rise in the global proliferation of its entertainment products on the video streaming site. With the Korean creative and entertainment sector tapping into social networks to facilitate the promotion, distribution, consumption of various forms of Korean entertainment, many forms of Korean entertainment, especially K-pop in particular, have experienced surging worldwide popularity outside of Asia since the mid 2000s.〔Yoon, Lina. (2010-08-26) "(K-Pop Online: Korean Stars Go Global with Social Media )". ''Time''. Retrieved 2011-02-20.〕〔〔
Ultimately, the South Korean government hopes that the acceptance of South Korean culture in foreign countries would be reciprocated by an embracement of foreign cultures among South Koreans, thus realizing the ideals of a bidirectional flow of culture, goods and ideas in order to achieve the following goals:
* Prevention of anti-Korean sentiment
* Reunification of Korea
* Advancements in world peace and prosperity〔(【引用サイトリンク】url=http://nwww.koreaherald.com/common_prog/newsprint.php?ud=20130212001036&dt=2 )
== Overview ==

The Korean Wave, or ''Hanryu'', is made up of two root words – ''han'' (韓) refers to a quality or state of being Korean while ''liu'' or ''ryu'' (流) means "flow". Both words can be combined to form the compound word ''Hanryu'' (한류), usually romanized as ''Hallyu'', which refers to "the flow and spread of Korea" and is translated into English as the Korean Wave.
However, as Jeongmee Kim, a researcher of Korean media, points out, the term ''Hallyu'' has been applied differently in the overseas market. Outside of Korea, ''Hallyu'' drama is used to describe Korean drama in general. However, in Korea ''Hallyu'' drama and Korean drama are different things. ''Hallyu'' only refers to the dramas that "have gained success in the Asian overseas market, are to be exported or contain hallyu stars who are internationally recognized so that it is anticipated that they will be eventually exported and prove successful."〔Kim, J. (2014). Reading Asian Television Drama: Crossing Borders and Breaking Boundaries. London: IB Tauris.〕

The Korean Wave is based on many different aspects of South Korean culture, such as:
* Popular music, also known as "K-pop"
* Dramas, or "K-dramas"
* Language
* Technology, including smartphones and automobiles
* Animated comics and films
* Cuisine
Many commentators consider the cultural influences originating from the Korean Peninsula, mostly popular culture from South Korea but also traditional Korean culture in its entirety, as part of the Korean Wave. The American political scientist Joseph Nye interprets the Korean Wave as "the growing popularity of all things Korean, from fashion and film to music and cuisine."

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